Trending On Amazon: What’s In It For Your Business

March 6, 2019 by Price-Fuel

trending on Amazon

In many ways, though it’s the top online retailer with plenty of room at the table, winning at Amazon can feel like a popularity contest.

How can you choose the right products that are going to resonate with customers? Which ones are in and which are on their way out? There are plenty of questions. 

Thankfully, there’s also a definite way to find an answer.

By taking a look at products that are trending on Amazon, sellers can quickly see which goods are outpacing the competition. Whether you’re a new seller or a veteran one, this is valuable knowledge.

Today, we’re diving into why trending items matter and what they mean for your business.

Ready to learn more? Let’s take a closer look. 

Why Trending on Amazon Matters

Opening an Amazon store, whether you’re a part of the Fulfilment by Amazon (FBA) program or a private label seller, requires an investment. 

Procuring your inventory doesn’t come cheap. You don’t want to pour your time, money and resources into products that will sit in the fulfillment center or on your shelves at home.

If you’re an FBA seller, you’ll rack up pricey storage fees if you fail to achieve successful product turnover and require a large amount of warehouse space to house your items. Ideally, you want to sell Amazon products that are so hot you aren’t able to keep many in-house. 

In other words, you want to trend as often as possible.

Amazon highlights its top sellers in myriad sections throughout the site. These pages are changed up frequently, meaning that an item at the top of the page at noon could be at the very bottom by 12:05. 

Next, let’s take a look at a few ways you can find the best Amazon products, so you can better direct your shop’s focus.

Finding Trending Products

Amazon makes it simple to find out which items are the most popular at the moment. Take a look at the Best Sellers section to begin. 

Amazon Best Sellers

On the Amazon Best Sellers page, you’ll see multiple product categories, from books to video games, with the top three listings in each section prominently displayed.

Click on the items that are similar to those you want to sell. For instance, if you want to resale your old Nintendo games on Amazon, click on the “PC and Video Games” Best Sellers. From here, you can further explore individual listings to find more data on sales statistics, reviews, price point and more. 

Amazon Movers & Shakers

Similar to the Best Sellers section, the Amazon Movers & Shakers page shows items that have jumped in popularity over the past 24 hours. They aren’t necessarily the top winners in their field, but they are the most improved. 

If you’re on the fence about whether or not to start selling a certain item, monitor its performance on the Movers & Shakers page. If it stays highlighted for a few days, you can rest assured it’s a popular item.

On the other hand, if it spikes in popularity for a few hours only to disappear and never return again, it may not be a smart long-term investment. 

Amazon Hot New Releases

As its name implies, this page showcases products on Amazon that are new to the marketplace and already showing promise and potential.

Broken into genres, this page is easy to navigate and can provide a wealth of information to both new and current sellers.

If a particular product is trending on the Hot New Releases page, it could prove to be a lucrative avenue to explore. This is especially true if you can get into the niche at the very beginning, maximizing your sales potential.

Other, Off-Amazon Resources

Of course, you can also find out more information about Amazon top sellers by browsing other websites. 

Your first course of action should be to take to social media.

Why? Amazon sales often spike when an Instagram influencer or other social media standout posts about his or her great new find on the marketplace. This explains why Amazon is cashing in on the opportunity, creating a new influencer marketing program that gives members up to 10% commission on items including its private-label clothing.

You can also scroll Facebook, Pinterest, Reddit, Twitter, and YouTube to find trending products that everyone is talking about. There are also online magazines and blogs designed to curate information on which Amazon products to try and which to skip.

Staying Smart with Trends

While it can be tempting to pour all of your attention and money into making a shop that caters to the latest Amazon trend, keep in mind the very definition of the word.

A trend could enjoy an upswing of a few years or more. Or, it could take a sudden downturn and never reclaim its spot at the top.

That said, manage your purchasing approach strategically. While a certain product is still trending, order more of it. Yet, be wary not to overstock your shelves with items that will sit stagnant once the hype wears off.

Be conservative with your approach and where possible, diversify your offerings so you aren’t placing all of your bets on a market that routinely ebbs and flows.

Your Smart Amazon Pricing Strategy

Now that you know which items are the most popular on Amazon, are you ready to take your shop to the next level?

You could sell high-quality products that are trending on Amazon and full of potential, but if your pricing structure is off-base, no one will see your shop and your sales will remain low.

This is where we come in.

We’ll work with you to develop a comprehensive pricing strategy to get your shop noticed. Our repricing software is top among private label Amazon sellers, taking the guesswork out of maximizing profits, boosting market share and managing inventory.

Take a look at our program plans to get started and sign up for a free trial. Trends will come and go but a solid business approach never goes out of style. 

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