Posting Ads On Facebook To Get Customers To Your Amazon Site

March 4, 2019 by Price-Fuel

posting ads on Facebook

Research reveals that the typical Facebook user clicks on an average of eight Facebook ads per month. 

Is your Amazon store seeing any of that traffic?

If not, it’s time to rethink your marketing and outreach strategy. Posting ads on Facebook can be an ideal way to showcase your inventory, boost brand recognition and create an online community. 

Yet, what’s the best way to approach this step? Is there a right and wrong way to do it?

Today, we’re breaking down how to post ads on the social media giant and why it’s an effective move for new and experienced Amazon sellers, alike.

Ready to learn more? Let’s get into it.

Prioritizing a Facebook Advertising Strategy

Posting Amazon ads on Facebook can be a great way to widen your audience reach. For one, it’s a simple and cost-effective way to showcase your offerings and prove your legitimacy.

By establishing a Facebook presence, you automatically give your Amazon store credence. Studies show that 84% of customers expect your brand to be on Facebook. If you’re inactive on the platform, you lose trust and credibility. 

When your store’s Facebook profile and page are robust enough, however, they can often replace the need for a separate e-commerce business site. This means you don’t have to invest money, time and energy into optimizing and designing a website that converts. You can funnel that effort into driving sales from social media to your Amazon store, instead. 

Linking your Facebook and Amazon presence also gives you closer access to the customers you serve. You can use the former to interact with shoppers, request reviews and answer any customer service inquiries that come up. 

Capturing and Analyzing Conversion Data

One of the downsides of sending Facebook users straight to your Amazon store via Facebook ads is that you lose the ability to track how successful your marketing campaign was. 

In other words, you’ll only have the Amazon sale data to analyze, and you can’t discern where the user’s interest originated. 

One way to bypass this issue is to send Facebook users to a landing page first, then on to your Amazon store. On the landing page, you can encourage them to share their e-mail address or sign up for an e-newsletter to receive exclusive updates and promotions. As soon as they sign up, you can send them a promo code to use at your store. 

This way, you create an actionable way to track your traffic and you can discern how many sales originated on Facebook and which came from other, external sources. Be sure to include your privacy policy (or a link to it) on this page to assure customers that you won’t compromise their contact information.  

A Quick Guide to Posting Ads on Facebook 

Wondering how to post ads on Facebook? You’ll need a few things in place to get started. They include:

  • An active Facebook page for your Amazon business
  • An account with Facebook Ads Manager
  • A credit card to pay for ad purchases
  • A landing page to direct traffic

Setting Up Your Page and Account

Setting up a Facebook business page is the simple first step. Optimizing it is a little more difficult. To get yours in front of your target audience, you’ll need to boost it in the rankings. 

Start by asking friends, family members, and current customers to visit and “like” your page.

Has someone purchased from your Amazon store in the past? If so, ask them to leave a review. Given that 84% of shoppers trust online reviews as much as personal recommendations, having someone vouch for your store can give it a major leg up on the competition. 

Within the Facebook Business portal, you can create your Facebook Ad account by clicking on “Create an Advert.” Follow the wizard to get started and explore your options. You’ll notice there are different types of Facebook ads, including:

  • Link Click Ads
  • Video Ads
  • Boosted Page Posts
  • Carousel Ads (for multiple products)
  • Dynamic Product Ads
  • Lead Ads
  • Canvas Ads
  • Page Like Ads
  • Collection Ads

Learn about each option to decide which is the best layout to showcase your Amazon store and all it contains. If you sell a myriad of different types of products, for instance, a scrolling carousel ad can be a great way to highlight multiple items.

Creating Your Ad Campaign

To improve the reach of your Facebook advertising strategy, you’ll need to create a comprehensive ad campaign. 

Within the Facebook Ads Manager, you’ll click “Campaigns” and then “Create Ad.”

From there, you can set your marketing objective, choosing from awareness, consideration, and conversion. In the case of driving Facebook-to-Amazon sales, you’ll be most interested in conversion, so click there. 

Engaging Your Audience with Detailed Targeting

As you set up your ad campaign, you’ll also see a tab labeled “Detailed Targeting” with a subset labeled “Interests.” This is where you’ll tell Facebook what your ideal buyer is interested in. 

In one of these sections, you can enter the name of the site you’re selling your products on. In this case, it’s Amazon.com.

You can also set parameters to define your target audience by changing the other “Interests” to describe their preferences. For instance, if you sell dog food in your Amazon store, your Detailed Targeting Interests may include Amazon.com, pets, and dogs.

Determining Your Budget and Schedule

It can be easy to get so wrapped up in the potential of Facebook ads that you quickly overspend your marketing budget. 

To prevent this, set a daily budget limit for your online ads. You can do this via the “Budget & Schedule” section of Facebook Ad Manager. Start small and see the kind of traffic you generate, then adjust from there as needed.

Are you working with a landing page, as suggested? If so, be sure to set your scheduled end date to correspond with the date that the landing page expires. 

Creating the Ad

The last step is the most fun, but don’t get too carried away. When you create your ad, use bright, clean high-quality images that aren’t too chaotic. Then, keep the text simple and let the ad speak for itself.

Click “Confirm” when you’re finished and your ad is ready! Be sure to tap into Facebook’s ad tracking and analyzation tools to see how effective yours are and learn how to improve. 

Driving Amazon Traffic and Customer Conversions

Selling on Amazon is tricky enough. Between the algorithm changes, sea of competitors, and other variables, it can be a challenge to drive organic traffic to your store and keep interested buyers there. 

Once you’ve started posting ads on Facebook to boost your Amazon sales, one aspect to consider is how smart your pricing strategy is. 

As a busy business owner, you likely don’t have time to manually reprice your items every day or even every hour to make sure you’re maximizing your profits. Thankfully, our software is designed to do just that. 

Begin by reviewing our plans to understand all that we offer.

We’ll help you make sure your price points are accurate so you can manage inventory, boost your market share and build your bottom line. Driving traffic from Facebook gets you on base. We’ll help you knock it out of the park.

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