How to Drive External Traffic to Your Amazon Listing

October 28, 2018 by Price-Fuel

Each year, online sales juggernaut Amazon generates nearly $180 billion worth of revenue. If you sell your products on Amazon, you know all too well just how hard it can be to get attention from consumers.

The Amazon marketplace is filled with a variety of products. In order to get the increase in web traffic you need to your listings, you will need to use a number of online marketing tactics.

Not only do you have to worry about edging out the competition when posting products for sale on Amazon, you also need to stay up to date on the changes this e-commerce giant is making. Things like the Amazon Sponsored Product Ads and the rise of the Amazon Echo provide you with more tools to attract traffic to your listings.

The following are some of the things you need to consider when attempting to increase the amount of traffic your Amazon product listings get.

What is Your Competition on Amazon Doing?

If you are stumped as to how to increase the traffic to your Amazon product listings, the best thing you can do is scope out the competition. Using elements your competition’s marketing strategy can be helpful.

When scoping out your competition’s Amazon listings, be sure to take a look at their customer reviews. Looking at these reviews will provide you with information regarding what consumers want and where your competition is coming up short.

With this information, you can start to appeal more to tech-savvy consumers. You should also take a peek at the customer question and answer section on the Amazon listing to find out more about the problems consumers are having with your competition’s products.

Using Facebook Ads to Drive Traffic to Your Listing

One of the biggest social media platforms on the planet is Facebook. Tapping into a fraction of the audience on Facebook will allow you to increase the traffic to your Amazon listings substantially.

The first thing you need to realize is that Facebook ads are considered interruption marketing. Most people don’t go to this website to find out about products, which means your ads have to be both entertaining and informative to get attention.

The best way to grab attention with your Facebook ad is by using appealing imagery. Showing readers of the ad a picture of your product right away will help them understand what is being sold.

Don’t Forget About Video Marketing

As any business owner knows, modern consumers have very short attention spans. This is why you need to work on making your marketing methods short and informative.

Doing a video overview of what your products offer is a good idea. When trying to develop one of these videos, you need to focus on keeping it concise and entertaining.

Once you have produced a video, be sure to put links to your Amazon listing in it. You can put a link in the YouTube description for your video. By doing this, you will be able to get the watchers of your video to your Amazon listing.

The Right Pricing is Essential

Some online entrepreneurs get so wrapped up in making their product descriptions that they forget about how enticing low prices can be for consumers. Utilizing the convenience of automatic price change software can make this process much easier.

Failing to keep your prices competitive will generally lead to a decline in sales. The pricing parity clause Amazon has in their selling agreement helps to ensure that they get the lowest price for your products. Putting your products on another website at a lower cost can lead to you getting kicked off of Amazon.

Convince Your Customers to Leave a Review

Establishing immediate trust with the consumer is the cornerstone of any successful online business. Tech-savvy consumers typically comb the internet looking for product reviews before making a purchase.

When consumers perform a search for your product online, you need to make sure they are presented with great customer reviews. Encouraging your existing customers to leave positive reviews on Amazon is vital.

The best way to do this without incentivizing the review is by sending out a follow-up email to new customers. In these emails, you need to check to see if the product a customer received was what they were expecting. Asking the customer for a review is also a good idea.

Set Your Sights on Becoming an Amazon Bestseller

While becoming an Amazon Bestseller is extremely difficult, it is worth the time and energy you invest. Having this label can help you gain a wider audience.

The algorithm used to generate the Amazon bestseller list is updated on an hourly basis. This program takes into account the sales a product gets and how popular it is when trying to assign the right title.

If you do achieve your goal of becoming an Amazon Bestseller, your next goal needs to be given the Amazon’s Choice title. A good reputation and lots of positive reviews can help you get this coveted title.

Sponsored Product Ads Can Be Helpful

Most newcomers to the world of Amazon fail to realize they have a platform that helps new products gain more exposure. The sponsored ads provided by Amazon are very similar to the pay-per-click system used by Google.

These sponsored ads allow you to make your products visible to consumers who have already shown an interest in the type of items you sell. Setting the campaign on automatic targeting can remove a lot of guesswork.

Trying to Make Managing Your Amazon Product Pages Easier?

If you are like most small business owners, finding a way to make maintaining Amazon product pages easier is one of your main priorities. Professionals can keep you up to speed on any changes made by Amazon.

With our program, you can keep the prices of your products on Amazon competitive. Check out the blogs on your website to find out more about our program and how it can help you.

One response to “How to Drive External Traffic to Your Amazon Listing”

  1. […] straight to your product whether it is only your own website or an external one such as Amazon. Learn more here about how to do […]

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