External Amazon Traffic Strategies: The Pro’s and Con’s for Amazon Listings

December 23, 2018 by Price-Fuel

amazon traffic

If you’re new to the e-commerce sphere, then you might consider online marketplaces like Amazon to sell your products. After all, there are over two million sellers on here already, so there has to be a reason why it’s so popular- right?

Well, let’s explore how to boost Amazon traffic to your listing a little deeper!

The Pros of Selling on Amazon

The main advantage to selling on Amazon is that they already have an established reputation and presence on the web. Amazon attracts approximately 184 million visitors each month- that’s insane!

People love buying all their goods in one place, and digital marketplaces like Amazon, give consumers that option. Sites that provide an all-in-one checkout, customer support, and order fulfillment typically provide customers with a seamless shopping experience.

If you manage to optimize your listing correctly, there’s no reason why these consumers won’t equate to a higher volume of sales. Customers won’t be searching for your store, but they will be looking for specific products- which is how you’ll most likely get discovered.

The beauty of this is once you’ve got a customer through Amazon, you might be able to score yourself repeat business. It’s down to you to provide excellent customer service and wow them with the quality of your goods to get them to come back!

According to Amazon, the average seller will see a 50% increase in sales as a result of joining the Amazon Marketplace.

Cons of Selling on Amazon

Like most things, there are a few drawbacks to selling products on Amazon:

1. Marketplace Fees

Yes, you may increase your sales, but that comes at a cost. You’ll have to factor marketplace fees into calculating your profit margins.

This means if you’re selling products that only earn a low profit, Amazon might not be the most cost-effective way to sell your goods.

Top Tip: Before you commit to anything- do your homework and find out how Amazon’s marketplace fees will impact your ability to make money.

2. Keeping Inventory in Sync

If you’re an established online brand, there’s a good chance you’re selling your products on multiple digital platforms. However, this usually means utilizing the same inventory in all these different places.

This can make it difficult for you to sync your stock levels and poses a challenge for accurately monitoring your inventory.

Top Tip: If you own a Shopify store, you can use the Amazon sales channel to sync your inventory. Our best advice to you is to do some research and see if you’re eligible for this service.

3. Limited Control

Although Amazon’s a fabulous resource for online sellers, they primarily exist to make themselves money. Their primary goal is to draw the attention of the customer to the products- not the sellers.

Consequently, Amazon restricts the degree to which you’re able to brand yourself on your listing.

Sources of Traffic

Having discussed the general pros and cons of Amazon listings, it’s worth noting the best ways of driving external traffic to your product listing- there’s a good chance you’ll want to focus on this after you’ve done everything you can to optimize your Amazon listing.


Facebook ads are super handy if you sell products for the lifestyle niche. However, you should consider taking a course on how to run a successful Facebook ad campaign (if you’re new to this form of marketing)- if you don’t know what you’re doing, the cost of Facebook ads can rack up.

Top Tip: make the most of organic traffic by posting regularly on your business page and being active in relevant groups. Find out where your target audience hangs out on Facebook and provide them with valuable info.


Pinterest’s layout and user base is a wonderful source of traffic. If you’re marketing and selling products that are beautifully designed and your target demographic is women, Pinterest is a great platform.

Email Marketing

If you have an existing email list, make the most of this resource. Send out an email blast providing them with exclusive discounts on the products you’re selling on Amazon.

This is particularly effective if you’re launching a new product or if you’re trying to run down your stock levels.

Get into the habit of sending regular email newsletters to maintain a good relationship with your following. These emails should focus on providing the recipients with plenty of valuable info.

Influencer Marketing

Partnering with someone who already has a loyal social media following is a great way to drive traffic to your Amazon listing.

Research authorities in your industry and see whether there’s a good fit. You need someone who can adequately convey the ethos of your brand to your target demographic.

Advantages of Driving External Traffic

There are tons of benefits to driving external traffic to your listings. Here’s just a couple of them:

1. Amazon Might Reward You

Full disclosure: this is yet to be (officially) proven, but many sellers believe Amazon rewards sellers when they drive traffic to their Amazon listings. This makes sense- a boost in external traffic also helps Amazon in making more money- so everybody wins!

2. Outshine Your Competitors

As Amazon becomes increasingly popular with consumers, more entrepreneurs utilize this marketplace to sell their products. As Amazon becomes more and more saturated, the days of sellers solely relying on internal traffic to make sales are gone.

Instead, you need to focus your efforts on driving external traffic directly to your listings. This is the only way you’ll outshine your competitors.

Was This Article on Amazon Traffic Interesting?

If this feature on Amazon traffic was useful, you’d love the other pieces on our blog. Be sure to check them out. Enjoy!

If you’d like to find out how we could help you improve your selling rates on Amazon, be sure to reach out and contact us!

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