October 8, 2018 by Price-Fuel
It sounded so easy, right? You find a great wholesale source, you list your products on Amazon, and the profits start rolling in. Why isn’t it happening?
If you’re trying to figure out how to increase sales on Amazon, you’ve heard the same advice over and over: get reviews and revise your keywords. That’s what many sellers swear by, but it isn’t always enough.
To help you take more steps toward higher sales, check out these tips from advertising to pricing strategies and more.
The holiday season is about to hit, so now is the time to fine-tune your selling strategies. Try these tips.
For great sales, you need to do more than appeal to shoppers who are already on Amazon. The key is grabbing traffic from elsewhere on the internet as well.
One great way to do this is to create your own site outside of Amazon. It should be full of fun, informational content that appeals to consumers while providing a place for you to link to your Amazon listings.
For example, let’s say you specialize in selling kids’ toys on Amazon. Create a blog on parenting tips. The content will appeal to parents by its own merits, and in each blog post, you can link to some relevant and helpful products you sell.
What better way to inspire a purchase than by delivering a great deal to a customer’s inbox? Email marketing is a cost-effective way to bring tell customers about sales, new products, and more.
Keep in mind that this will be more effective if you have your own blog. The blog gives you a place to ask for email addresses. It also gives your e-blasts another way to appeal to users: with great content.
Too many sellers overlook how important it is to offer Amazon Prime shipping. Did you know Amazon Prime has 100 million subscribers?
In this massive group of customers, many won’t even consider products that don’t offer Prime shipping. After all, why would they pay for the subscription and then pass up one of its benefits by paying for shipping?
You can qualify for the Prime badge if you meet all of Amazon’s qualifications, but these can be difficult to achieve. Another option is to use the Fulfilled By Amazon (FBA) option: letting Amazon store and ship your items for you.
Some sellers assume customers will always start their shopping experience on Amazon, so what matters is standing out on the site. In many cases, that isn’t true.
Some people start with a simple Google search or on more specialized websites. For that reason, you should consider external digital advertising. Try placing ads on other websites your customers might visit, as well as Google Ads. Of course, don’t overlook advertising on Amazon with sponsored products either.
Never underestimate the power of a shareable video. Set up a YouTube channel and start making fun or informative videos with your products. You could show customers how to use their new products, or create unboxing videos for new additions.
Make sure that you refer to your seller page as well as viewers know how to buy your products. Post a link in the video’s description or in the comments to make the purchase convenient for viewers.
Another key to great sales is the quality of your Amazon photography. There are plenty of tips out there, but it’s important to at least get the basics right.
Your products should be on a white background, and the photos need to look professional. Customers want to buy from an organized, professional business rather than someone clearing out their moldy closet.
Your photos also need to provide customers with as many details as possible. Use a high-quality camera so customers can zoom in to see small details. Make sure to capture a variety of angles.
It’s also a good idea to include a diagram with various product dimensions in your photo. Even if you include the overall dimensions in your description, there might be a more specific measurement the customer needs to know.
The question and answer section on an Amazon product listing is a great source of information for customers and sellers alike.
Keep an eye out and answer customers’ questions as soon as possible, rather than waiting for another customer to answer them. This helps your credibility as a professional and attentive seller.
You should also note when customers as for information that isn’t in your description. It’s a great way to find out what information you should add.
Pricing is one of the most important ways to make your products attractive to customers. You want to be competitive but you don’t want to be so low that customers question your quality or legitimacy.
The most successful sellers on Amazon change their prices on occasion. Your prices at any given time should be based on your competitors, the current demand for the products, and more factors. That takes a lot of time spent reviewing and reassessing these factors.
If you don’t have the time to do this, as most don’t, consider using a price automation software. If you want to give it a try, look for a free trial of Amazon pricing software. Be sure to watch your sales and compare them to see how much of a difference it makes.
No matter how large or small your Amazon business is, there are plenty of things you can do to boost your sales. As important as reviews and keyword optimization are, they’re not the whole picture. It’s crucial to step up your efforts if you want more success, especially as we head into the holiday season.
For more tips on how to increase sales on Amazon, check out our blog for Amazon sellers.