December 27, 2018 by Price-Fuel
With over two million sellers stocking the virtual aisles of Amazon, it’s hard to stick out in the field next to more seasoned professionals. However, Amazon wants to promote competition and allow new users to take up space against professional sellers to drive innovation. Your best partner in this is the Amazon algorithm that allows users to get traffic by following the rules of the road.
Here are 10 things you should know about the new A10 algorithm.
While people are calling Amazon’s new algorithm the “A10” algorithm, it’s very similar to Amazon’s A9 algorithm. The main difference is that the weight of some factors has changed.
The concept of relevance to a user’s search is now much more important than it was before. This means that users get more of exactly what they’re looking for.
In response, they’ve lowered the importance of their internal sponsored links. Instead of touting the importance of their own pay-per-click advertising system, they’ve realized that users look beyond that. Other factors are clearly more important than whether or not a seller has paid Amazon for promotion.
Seller authority is one of the key factors in getting a high ranking on Amazon. If two sellers have the same product at the same price, the one with the best feedback will prevail.
They take into account how long a seller has been on Amazon, how often they have products returned, and how the seller handles those returns.
If you’re a seller with a vast and broad catalog, you’ll rank highly because you show a lot of value to users of all types. If your Amazon store is the place for toothpaste, Nintendo games, and outdoor gear, you’ll show Amazon you have a authority as a store. The larger your product catalog is, the more ways you can build authority.
If you’re running a specialty store, you’re going to want to fit your products in as many categories as it possibly fits in. Selling your laundry detergent under the category of “electronics” won’t win you any favors. But if you have products that are relevant to a variety of searches, you’ll get a higher rating.
Amazon shows products related to one another. If someone is shopping for fabric softener, they may want your laundry detergent. Using the right terms and making the right connections leads Amazon to see reasons for showing your products in the sidebar.
As stated above, many sales come from the relationships that products have to one another. When your products are bought alongside another, without the user searching for it, you’ll get a higher ranking.
If you’re selling mustard, make sure your products show up when someone searches for ketchup. The more keywords that you use related to condiments, hot dogs, hamburgers, and cooking, the higher you’ll climb in the rankings.
As stated in point number one, sponsored ads don’t hold as much weight as they used to. However, they’re still a factor that makes a difference in Amazon’s rankings.
Buying ads and impressions allows you to be seen. However, Amazon is aware that not everyone wants a product just because they keep seeing it. Rather than promoting subpar products, Amazon ensures that this is one of many factors that go into their rankings.
If a product is clicked from search results, that’s considered a mark for your click-through rate.
Your click-through rate relies heavily on how attractive you make your product on the first impression. A high-quality and compelling photo ensures that you capture users’ attention.
Follow it up with a strong description and title using keywords and you’ll ensure that your products get a strong search ranking.
While you might think that Amazon only tracks what happens between the virtual borders of their website, they’re looking beyond it to rank your products. The newest driving force in A10 ranking is a factor of whether people are coming from off-site directly to your Amazon link.
Adding your Amazon link to your website, blog posts, or message boards is a great way to drive your ranking up. It’s far more effective than Amazon’s native PPC. It shows that people are learning about your products somewhere and coming to Amazon just to buy them.
When someone looks at your products casually and then decides to buy it, that’s considered a conversion. In these cases, they often look at multiple products at the same time. By balancing out the good and bad between these products, they’re deciding which suits their needs.
Once you get that click to “add to cart” you’ve ensured you’ll rank higher than any of your competitors.
Amazon is going to look at the totality of your sales history when trying to rank you organically on their site. When search results come up, a product with a strong and consistent sales history will do well.
To get better rankings, keep up your momentum by pushing products that are starting to dip. Keep an eye on your inventory as well, because running out of stock isn’t an option when you want to keep sales going.
If you manage to make a sale on a product without any obvious marketing or promotion, you’re clearly doing something right. in these cases, Amazon takes notice.
A general search that doesn’t name your product specifically will match you up against other products. Standing side by side, if yours is the one that jumps out, Amazon will reward you with a higher ranking for outshining the others.
The basic rules of the Amazon algorithm are to take great photos, write smart copy, and link as often as possible. Follow these tips and you’re sure to do well even for a first-timer.
If you’re considering raising the prices at your Amazon store, check out our guide to time it right.